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What is Web Design?

Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development.

 

Web design used to be focused on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become ever-increasingly important.

A web designer works on the appearance, layout, and, in some cases, the

content of a website. Appearance, for instance, relates to the colors, font, and images used. Layout refers to how information is structured and categorized.

 

Good web design is easy to use, aesthetically pleasing and suits the user group and brand of the website. Many webpages are designed with a focus on simplicity so that no extraneous information and functionality that might distract or confuse users appears. As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration.

Building a Website

Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design. In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes.

 

Preserving a layout that is as consistent as possible between devices is crucial to maintaining user trust and engagement. As responsive design can present difficulties in this regard, designers must be careful in relinquishing control of how their work will appear. If they are responsible for the content as well, while they may need to broaden their skillset, they will enjoy having the advantage of full control of the finished product.

The degree of customization included in your website design will determine the speed and cost of getting your site up and running.

How Can Professional Web Design Help My Online Business?

As important as having a great domain name, professional web design can help you:

  • Satisfy customers. Professional Web design meets the needs of your visitors – telling them quickly what they want to know without unnecessary and confusing design items. Making sure the navigation in your Web site design is predictable, consistent and easy to understand will help build a positive relationship with your visitors.

  • Attract search engines. No matter how appealing your website design looks, it won't show up on the search engine results pages if it's not coded in a way that the search engines can read.

  • Avoid technical glitches. It doesn't take much to turn a customer away. Lengthy loading times, broken links and dropped images are just a few of the web design issues that can be remedied by a professional Web design service.

By reaching out to customers and search engines alike, website design serves an important dual purpose that has a great impact on your online sales.

How Can Ads Needed Help Me with Web Site Design?

Ads Needed provides customized, professional Web design packages that allow you to have a professional website design worthy of representing your company. You may choose to work one-on-one with a professional Web design expert to design and build your website using the latest Web site design techniques, or you may take a more hands-on approach and use customizable Web site design templates to build the website yourself.

 

Either way, Ads Needed's professional Web design tools and web hosting packages can help to ensure that your website design looks great and does exactly what it is meant to do: meet the needs of your customers.